Media Marketing/ Lead Generation/ Branding · 19+ Years

Inbarajan S

M.Sc. Software Engineering  ·  M.B.A. Marketing  ·  Chennai, India

19+ years of driving digital marketing, branding, and lead generation across IT, Real Estate, FMCG, Healthcare, and Finance sectors. Managed ₹200Cr+ budgets managed, scaled revenues to ₹4,000+ Crores, delivered 450+ websites, 500+ email campaigns, and collaborated with 200+ brands globally.

[email protected] linkedin.com/in/inbarajan +91 98868 66636
19+Years Experience
₹200Cr+Budget Managed
200+Brands Collaborated
Inbarajan S

Inbarajan S

VP Marketing · CEO · Digital Head
◆Managed max monthly budget of ₹8 Crores across digital & traditional media
◆Delivered 450+ websites and 500+ email campaigns
◆Generated 150,000+ leads scaling revenues to ₹4,000+ Crores
◆Sold 4,000+ houses, 2500+ coffee machines, filled 1,000s of engineering seats
◆Hosted Tech & GITEX Events · B2B SaaS Platform launch expert
◆Managed clients across India, UK, Australia, Middle East
🇮🇳 Chennai, India  ·  DOB: 29 Sep 1983
₹8 Crore Max Monthly Budget· 450+ Websites Delivered· 500+ Email Campaigns· 200+ Brands Collaborated· 150,000+ Leads Generated· ₹4,000+ Crores Revenue Scaled· 4,000+ Houses Sold· 2,500+ Coffee Machines Sold· GITEX & Tech Events Hosted· B2B SaaS Platform Launch Expert· SEO · SEM · ORM Specialist· 19+ Years Digital Marketing· ₹8 Crore Max Monthly Budget· 450+ Websites Delivered· 500+ Email Campaigns· 200+ Brands Collaborated· 150,000+ Leads Generated· ₹4,000+ Crores Revenue Scaled· 4,000+ Houses Sold· 10,000+ Coffee Machines Sold· GITEX & Tech Events Hosted· B2B SaaS Platform Launch Expert· SEO · SEM · ORM Specialist· 19+ Years Digital Marketing·
By The Numbers
Career Impact
₹200Cr+

Budgets Managed
450+
Websites
Delivered
500+
Email
Campaigns
200+
Brands
Collaborated
150K+
Leads
Generated
₹4000Cr+
Revenue
Scaled
4000+
Houses
Sold
2500+
Coffee Machines
Sold
30+
Concurrent Clients
Managed
10000+
Creatives Designed
15000+
Articles & Blogs Published
50+
Photoshoots Directed
Career History
Work Experience
19+ years spanning agency leadership, corporate giants, and entrepreneurial ventures with clients across India, UK, Australia, Middle East.
Feb 2025 – Present
13+ Months · Current Role
Lead GenerationBrand Mgmt SEOMedia PlanningEventsHiring
Vice President — Marketing
Workafella Private Limited
Responsibilities: Lead Generation · Media Planning · Digital Marketing · SEO · Hiring · Brand Management · Events
  • Anchoring the overall marketing strategy, media planning & execution across PAN India operations.
  • Managing PAN India campaigns and inside sales teams to drive consistent pipeline and revenue growth.
Jan 2023 – Dec 2024
24 Months
CEOBD Pitch Digital MarketingSEOCRM
Chief Executive Officer
Fuego Media Services
Responsibilities: BD Pitch · Creative Media Planning · Digital Marketing · SEO · Hiring · Brand Management · Communication
  • Front-facing the incorporation of company — managed hiring, budgeting, and end-to-end business & client requirements.
  • Led strategic discussions with clients on creative strategy, media planning & execution for measurable ROI.
  • Developed detailed business plans to drive incremental and radical improvements to client growth trajectories.
  • Signed off with clients on all Design, Development — Website, e-Commerce and CRM deliverables.
  • Won the prestigious Best "Digital Marketing Agency" Award for Fuego Media Services.
Jan 2017 – Dec 2022
60 Months · 5 Years
DirectorDigital Head Media PlanningCRMEcommerce
Director & Digital Media Head
Metarays
Responsibilities: BD Pitch · Creative Media Planning · Digital Marketing · SEO · Hiring · Brand Management · Communication
Key Clients: L&T · Cothas · Udaan · Clairvoyant · Bricks & Milestone · HP · Femair · Euroclean · GoSolar · MedDenials
  • Led company inception, hiring, budgeting, and comprehensive client account management at Director level.
  • Directed creative strategy and media planning for a wide portfolio of B2B and B2C clients.
  • Built and scaled BD pipeline resulting in significant client growth across multiple verticals.
  • Managed full-cycle project delivery: Design, Development, e-Commerce and CRM integrations.
  • Won "Infotainment Company of the Year 2018" award for Inforoads.com portal.
Jun 2015 – Dec 2016
19 Months
Business Head30+ Clients ORMSEM
Business Head — Digital Marketing
IN1947
Responsibilities: BD Pitch · Media Planning · Digital Marketing · SEO · Search Marketing · Online Reputation Management
Key Clients: KG Foundations · Lavazza · Fresh and Honest · Butterfly · Navins · Malles · Million Storeys
  • Drove ideation to execution of digital/online marketing strategy for 30+ simultaneous clients.
  • Managed clients' website design, development teams and complete project schedules.
  • Executed media planning & negotiation, exploring new media possibilities and handling lead generation campaigns.
Sep 2014 – Jun 2015
10 Months
Project ManagerUI Design EcommerceUS & Japan
Project Manager — Digital
AY Digital
Responsibilities: UI Design · Development & Media Analytics · Portfolio Management · Digital Marketing · Ecommerce
Key Clients: Tommy Hilfiger · Golfer · Yahoo USA · MSN Japan · Skyn Iceland · Munch Ado · VML · Trufragrance · Skill Feed
  • End-to-end sourcing and delivery of AY Digital projects across Web development & Digital marketing.
  • Collaborated with Sales teams (US & Japan) and Production teams (US, India — Bangalore & Gurgaon) across time zones.
Jun 2014 – Sep 2014
4 Months
ConsultantMobile Apps
Freelancer — Digital Consultant
CMPTL – Bangalore  ·  Screen Root – Goa
Responsibilities: Digital Marketing Consultant · Mobile Apps Requirements Pitch to Design
Clients: Hewlett Packard (Intranet) · Microsoft · Kotak Insurance App · Ecommerce Apps
  • Provided digital marketing consultancy and mobile app requirement scoping for enterprise clients including HP and Microsoft.
Nov 2012 – May 2014
19 Months
GE CorporatePortalsSEO · SEM
Project Manager — Digital Platform Specialist
GE Corporate
  • Advised, co-created, implemented and managed Digital Solutions for Internet & Intranet across GE Business units.
  • Owned integration of solutions across Portals, Social Platforms, Blogs and site analytics for multiple GE divisions.
  • Co-ordinated Digital marketing, Social Media campaigns, SEO and SEM activities at enterprise scale.
  • Completed GE's prestigious "Foundation of Leadership" Croton Ville executive course.
Dec 2010 – Nov 2012
23 Months
E-MarketingSEODigital Assets
Sr. Executive — E-Marketing
Mobily Infotech
Responsibilities: Client Handling · Requirement Gathering · Project Management · SEO · Digital Assets
  • Managed the web portal, UI designs, media planning and all campaign requirements from Sales & Marketing teams.
  • Received Mobily Infotech's cultural club "Leading House" award for exceptional team leadership.
Oct 2009 – Dec 2010
15 Months
Creative LeadUI DesignReal Estate
Sr. Tech Lead — Creative & UI
W3 Informatics IT Solutions
Responsibilities: Client Handling · Web Micro Sites · UI Design · Web Templating · User-Centered Design
Clients: Gowealthy – Dubai · Gowealthy – India · Saxon
  • Served as Senior Tech Lead for Creative & UI on real estate websites — handled full design lifecycle from requirements to delivery.
  • Involved in site design, requirement gathering, estimation & detailed case studies.
  • Received W3 Informatics Appreciation Award for leading the creative team and contributions.
Jul 2006 – Oct 2009
40 Months · Career Foundation
WiproCMSPortalsShell · HEB · Target
Specialist — Portals & Content Management
Wipro Technologies
Responsibilities: UI & Development · Template Mapping · Content Analyzing · Dynamic Content Integration
Clients: Shell · HEB · Target
  • Design, Development and Testing of web packages, website structuring, and navigational layouts using CMS Interwoven Teamsite.
  • Received PRAGATI recognition for contribution to Wipro's Quality & Continuous Improvement — Value Added Services.
  • Received "Thanks A Zillion" award for Creative Posters & volunteering at the Confetti sports event.
  • Received "Feather in My Cap" award for leading the Criterion project to successful delivery.
  • Received "Above & Beyond" appreciation for graphics & animations for a web portal.
Capabilities
Skills & Expertise
A comprehensive command of digital marketing, brand strategy, creative production, and technology platforms built over nearly two decades.
Strategic Leadership
Strategic Planning & Leadership Operations Management Product Development Profitability & Cost Analysis Contract Negotiations Strategic Alliances Finance & Budgeting Cost Management
Digital Marketing
Digital Marketing Strategy SEO / SEM Lead Generation Media Planning & Buying Email Campaigns Content Marketing B2B Platform Launch Thought Leadership
Brand & Creative
Brand Management Creative Strategy Online Reputation Management Public Relations & Media UI Design ATL / BTL Campaigns Print Campaigns
People & Operations
Human Resources Management Team Building Performance Improvement Hiring & Talent Acquisition CRM & Ecommerce Client Account Management Inside Sales Team Management
Technical
Web Development (Management) 10+ CMS Platforms e-Commerce Platforms Multimedia Production 3D & Animation Portal Integration Site Analytics Intranet Solutions
Events & Outreach
Tech & GITEX Event Hosting Speaker — Entrepreneurship Speaker — Creative Media Community Engagement NGO Activities
Tech Stack & Tools
📋 Project Management
Microsoft Project · JIRA · Basecamp · Clarity · Monday.com
📊 Web & Analytics
Google Analytics · Adobe Omniture · Metrics That Matter · Radiant · Hootsuite · HubSpot
🎨 Web & Graphics
Adobe Photoshop · Adobe Flash · Adobe Illustrator · MS Office Suite · 10+ CMS Platforms
🎬 Multimedia Authoring
3D Studio Max · Poser · Adobe Premiere · Adobe After Effects
⚙️ Methodologies
Software Engineering · Lean · Agile · Project Management · Portfolio Management
🗂 Content Management
Teamsite – Interwoven · Documentum · Joomla · WordPress · Drupal · E-commerce · CRM
Industries Served
IT Automation Platform IT SaaS Product Real Estate Education Fashion Mortgage & Finance Coffee Machine / FMCG Healthcare Products Hospitals Solar Industry Hotels Travel Portals
Recognition & Honours
Awards & Accolades
A consistent record of excellence recognised across every organisation — from Fortune 500 giants to entrepreneurial startups. 10 awards spanning 19 years.
10
Total Awards
5
Companies
19
Year Span
🏆 Company & Agency Awards
🏆
Best Digital Marketing Agency
Fuego Media Services Agency
Industry recognition for outstanding performance as a full-service digital marketing agency.
🏆
Infotainment Company of the Year 2018
Inforoads.com Portal · Metarays
Won for building and scaling Inforoads.com into a recognised infotainment platform.
🎓 Leadership & Development
🎓
Foundation of Leadership
General Electric — Croton Ville Executive Course
Completed GE's prestigious global leadership programme at Croton Ville, the birthplace of leadership development.
🏅
Leading House Award
Mobily Infotech Cultural Club
Awarded for leading and motivating the internal team, driving culture and performance.
🏅
Appreciation Award
W3 Informatics IT Solutions
Recognised for leading the creative team and making significant contributions to project outcomes.
⭐ Wipro Employee Excellence — 4 Awards
⭐
PRAGATI Recognition
Wipro Technologies
For contribution to Wipro's Quality & Continuous Improvement — providing Value Added Services to the client.
⭐
Thanks A Zillion Award
Wipro Technologies
For creative posters and volunteering at the Confetti sports event — going beyond the job description.
⭐
Feather in My Cap Award
Wipro Technologies
Awarded for leading the Criterion project to successful completion.
⭐
Above & Beyond Appreciation
Wipro Technologies
Appreciation card for exceptional graphics & animations delivered for a web portal project.
🏅 Personal Achievement
🏅
Sportsman of the Year — 2000
School Sports Events
Recognised as the standout sportsman at school-level competitive events in 2000.
Academic Background
Education & Qualifications
🎓
M.Sc. Software Engineering
Amrita Institute of Technology & Science
Bharathiar University
📈
M.B.A. Marketing
Sikkim Manipal University
Post-Graduate Business Administration
Public Speaking
Invited Speaker
🎤 Guest Speaker
Entrepreneurs Development Program
Sathyabhama College, Chennai
🎤 Guest Speaker
Creative Media — CIYF Event
Youth Development Consortium, Chennai
Personal Profile
Life Beyond Work
📸
Photography
Won the Best Photographer Award at an inter-collegiate competition. A creative eye that shapes visual storytelling professionally too.
📚
Reading Books
Avid reader spanning business strategy, technology, and self-development — a habit that fuels lifelong learning and sharp thinking.
🛍️
Shopping
A keen eye for consumer behaviour and product trends — both a personal interest and a direct asset in marketing strategy.
🤝
NGO Activity
Active participant in community-driven NGO initiatives, committed to giving back beyond the professional world.